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Hms, Inc. Brand Identity Project

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Hear Me Sing, Inc. is a nonprofit organization that provides music education and opportunities to at-risk youth. The founder started the organization because they lacked music education growing up which led to troublesome behavior, but found direction through music in college. Hear Me Sing uses a M.U.S.I.C value system to motivate, be upbeat, provide sound education, help immediately, and be consistent for youth. The organization's vision is to educate youth and inspire them to use music to encourage tomorrow's youth. The mission is to transform lives through producing a positive environment for at-risk youth with music, education, and opportunities.

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Brand Identity Adria Gainer Sunday, November 14, 2010
Hear Me Sing, Inc, Hear Me Sing, Inc. Why Hear Me Sing? So the little people with BIG voices can be heard and change the world. The Story: I grew up in a single parent home. I wanted to take voice music lessons but my mother could not afford them. Without the presence of music early on, I was a troublesome child, rebellious, with no real direction. It was not until college that I was able to unleash my true passion for music. Strengths: unique-the name is catchy protectable- searched the name and there are no trademarks for it suggestive-it commands the attention of the consumer; one would want to know more about the company. Sunday, November 14, 2010
Logo Concept Symbolism- Half picture of the globe; indicating an international scope the company will take; similar to Universal records. The microphone symbolizes the presence of sound, actively using your voice to be heard. A cross between Wordmark and Pictorial Mark Colors: Blue, Green, Yellow, and Orange Empower.Embrace.Create.Music Title Font: Georgia Tagline font: Futura, Size 24 Color: Blue, White, Yellow, Orange Colors-Orange,Blue, Green, and Yellow. Why Orange? It symbolizes vitality and endurance Why Yellow? It symbolizes joy and happiness Why Blue? It symbolizes youth and truth Why Green? It symbolizes growth Sunday, November 14, 2010
Inspirational Logos Inspiration of color Inspiration of symbolism Inspiration of elements Sunday, November 14, 2010
Corporate Culture At Hear Me Sing we believe that our youth are indeed the future so in order for them to be effective and successful we must nurture their gift. Under our M.U.S.I.C value system this will carried out: Motivated- Through our teaching, mentoring, but most of all through our actions, it is essential that we motivate the youth to give them a sense of ful鍖llment. Upbeat- In all things we make sure we operate under a spirit of excellence, sincerity, and positivity by the meeting the needs of the youth. Sound- Our focus is on educating the whole youth, so our programs are based on comprehensive material that will allow the youth to connect with real-life situations as well. Immediate-We are dedicated in helping youth that are living in a state of emergency society, so the hands on approach is best for them. Consistent-On a daily basis, we will be true to ourselves, the program, and most of all the youth. WE ARE MUSIC Sunday, November 14, 2010
Write the Vision... We all have the ability to transform lives through music. Hear Me Sings vision is to constantly educate the whole youth, instilling in them a sense of hope and courage. Equipping them with the necessary tools and resources will inspire and encourage them to use music as a positive reinforcement to be a voice for tomorrows youth. Sunday, November 14, 2010
Mission Statement Hear Me Sing, Inc. helps to transforms lives by producing a positive environment for at-risk youth through music, education, and opportunities. Empower.Embrace.Create.Music Sunday, November 14, 2010
Tagline Embrace.Empower.Create.Music Our tagline is one that commands for action to take place NOW and not later. It is motivational, short, and easy to remember. It is effective because it resonates in the minds and on the hearts of all who recite it. It is consistent with our message and represents the imperative state; expressing a immediate need for something to take place. Empower.Embrace.Create.Music Sunday, November 14, 2010

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Hms, Inc. Brand Identity Project

  • 2. Hear Me Sing, Inc, Hear Me Sing, Inc. Why Hear Me Sing? So the little people with BIG voices can be heard and change the world. The Story: I grew up in a single parent home. I wanted to take voice music lessons but my mother could not afford them. Without the presence of music early on, I was a troublesome child, rebellious, with no real direction. It was not until college that I was able to unleash my true passion for music. Strengths: unique-the name is catchy protectable- searched the name and there are no trademarks for it suggestive-it commands the attention of the consumer; one would want to know more about the company. Sunday, November 14, 2010
  • 3. Logo Concept Symbolism- Half picture of the globe; indicating an international scope the company will take; similar to Universal records. The microphone symbolizes the presence of sound, actively using your voice to be heard. A cross between Wordmark and Pictorial Mark Colors: Blue, Green, Yellow, and Orange Empower.Embrace.Create.Music Title Font: Georgia Tagline font: Futura, Size 24 Color: Blue, White, Yellow, Orange Colors-Orange,Blue, Green, and Yellow. Why Orange? It symbolizes vitality and endurance Why Yellow? It symbolizes joy and happiness Why Blue? It symbolizes youth and truth Why Green? It symbolizes growth Sunday, November 14, 2010
  • 4. Inspirational Logos Inspiration of color Inspiration of symbolism Inspiration of elements Sunday, November 14, 2010
  • 5. Corporate Culture At Hear Me Sing we believe that our youth are indeed the future so in order for them to be effective and successful we must nurture their gift. Under our M.U.S.I.C value system this will carried out: Motivated- Through our teaching, mentoring, but most of all through our actions, it is essential that we motivate the youth to give them a sense of ful鍖llment. Upbeat- In all things we make sure we operate under a spirit of excellence, sincerity, and positivity by the meeting the needs of the youth. Sound- Our focus is on educating the whole youth, so our programs are based on comprehensive material that will allow the youth to connect with real-life situations as well. Immediate-We are dedicated in helping youth that are living in a state of emergency society, so the hands on approach is best for them. Consistent-On a daily basis, we will be true to ourselves, the program, and most of all the youth. WE ARE MUSIC Sunday, November 14, 2010
  • 6. Write the Vision... We all have the ability to transform lives through music. Hear Me Sings vision is to constantly educate the whole youth, instilling in them a sense of hope and courage. Equipping them with the necessary tools and resources will inspire and encourage them to use music as a positive reinforcement to be a voice for tomorrows youth. Sunday, November 14, 2010
  • 7. Mission Statement Hear Me Sing, Inc. helps to transforms lives by producing a positive environment for at-risk youth through music, education, and opportunities. Empower.Embrace.Create.Music Sunday, November 14, 2010
  • 8. Tagline Embrace.Empower.Create.Music Our tagline is one that commands for action to take place NOW and not later. It is motivational, short, and easy to remember. It is effective because it resonates in the minds and on the hearts of all who recite it. It is consistent with our message and represents the imperative state; expressing a immediate need for something to take place. Empower.Embrace.Create.Music Sunday, November 14, 2010